'Paradox brands' hold strong appeal for bicultural consumers

Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...

Unlocking the biogeographical secrets of deep-sea limpets

Researchers from The Hong Kong University of Science and Technology (HKUST) and Hong Kong Baptist University (HKBU) have decoded for the first time the demographic history, genetic structure, and population connectivity of ...

Studying learner engagement during the COVID-19 pandemic

While massive open online classes (MOOCs) have been a significant trend in higher education for many years now, they have gained a new level of attention during the COVID-19 pandemic. Open online courses became a critical ...

White flight may still enforce segregation

As the population of people of color grows across the United States, white Americans are still prone to move when neighborhoods diversify, and their fears and stereotypical beliefs about other racial and ethnic groups may ...

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