Facebook friends? Group identity helps consumers remember ads
When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.
When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 15, 2011
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The United States is experiencing the deadliest year for tornadoes in nearly six decades, but a top US weather expert said Monday there is no link between the violent twisters and climate change.
Earth Sciences
May 23, 2011
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University of Queensland researchers believe that long term population projections have a key role in informing policy in contrast with the government's population strategy released yesterday.
Environment
May 16, 2011
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Four Northwestern University scholars authored or co-authored three essays in "Race, Inequality, and Culture." In the new issue of Daedalus, the Journal of the American Academy of Arts and Sciences, 22 prominent social scientists ...
Social Sciences
May 4, 2011
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Thousands of years ago, our ancestors gave up foraging for food and took up farming, one of the most important and debated decisions in history.
Social Sciences
Mar 7, 2011
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UCL researchers have contributed to the Royal Commission report on Environmental Pollution, which calls for a step-change in efforts to reduce consumption and waste generation by individuals and households to protect the ...
Environment
Feb 24, 2011
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David A. Westbrook, University at Buffalo Law School professor and recognized voice on the global political economy, says that although there is a great deal of understandable anxiety that current events in the Middle East ...
Economics & Business
Feb 7, 2011
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Death by homicide, the victim is probably black. By cirrhosis, the decedent is likely Native American. These stereotypes have small but clear effects on the racial classifications used to calculate official vital statistics, ...
Social Sciences
Jan 26, 2011
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(PhysOrg.com) -- Organizational efforts to create and maintain an inclusive multicultural environment often face resistance by whites, says a University of Michigan researcher.
Social Sciences
Jan 17, 2011
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While there are still couples who wait for a deep level of commitment before having sex, today it's far more common for two people to explore their sexual compatibility before making long-term plans together.
Social Sciences
Dec 22, 2010
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