The decoy effect: how you are influenced to choose without really knowing it
Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more.
Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more.
Economics & Business
Feb 18, 2019
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(Phys.org)—A pair of researchers has found that female túngaras, frogs that live in parts of Mexico and Central and South America, appear to be susceptible to the "decoy effect." In their paper published in the journal ...