Tapping overlooked marketing data to drive business growth

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between ...

BA fined £183m over computer theft of passenger data

The UK's data privacy watchdog has fined British Airways more than £183 million after computer hackers last year stole bank details from hundreds of thousands of passengers, the pair said on Monday.

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