Marketing experts measure brain waves and skin current to predict emotions
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Economics & Business
Feb 23, 2024
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At a time when one viral video can damage a business, some companies are turning to their own commenting platforms rather than letting social media be the main outlet for customer feedback. Only one wrinkle: in this context, ...
Social Sciences
Feb 12, 2024
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1
Hospitality businesses that treat employees with care and empathy during times of crisis can activate considerable brand loyalty and generate future business among customers with high ethical idealism, according to a new ...
Economics & Business
Feb 1, 2024
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3
Online shopping and home delivery have displaced the traditional trip to the shops for many people. This has been an ongoing process in retail that has seen the closure of high-street shops and many of the big department ...
Economics & Business
Jan 24, 2024
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1
We've known for a decade that political affiliation increasingly affects Americans' everyday lives, including where they live, whom they befriend, and whom they welcome as in-laws.
Economics & Business
Jan 19, 2024
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8
Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research from Texas McCombs explores another ...
Social Sciences
Jan 18, 2024
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4
In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkouts in stores across the country. They have become increasingly popular, but some brands like Walmart are removing self-checkouts ...
Social Sciences
Jan 4, 2024
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1
Julie and Steve Rockcastle, founders of Green Heron Growers in New York's Cattaraugus County, are always trying to figure out what works and what doesn't when it comes to selling their grass-fed beef at farmers markets. So ...
Economics & Business
Dec 19, 2023
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1
In the current business-to-business (B2B) landscape, servicizing products—a leasing model that often includes remanufacturing—rather than selling them, marks a shift toward a new model of consumption that focuses on sustainability. ...
Economics & Business
Dec 19, 2023
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43
You leave your car at the mechanic for a routine service. When your mobile rings, you are stricken by unwelcome news: The mechanic goes through a list of parts that urgently need replacing to avoid a breakdown in the middle ...
Economics & Business
Dec 12, 2023
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22