Sun Microsystems to offer 'public cloud' service

(AP) -- Taking a cue from Amazon.com, Sun Microsystems Inc. plans to launch its own "public cloud" service, which will let everyone from big-time corporations to dorm-room entrepreneurs run their businesses on Sun's computers ...

Fleeing customers haunt phone co. in New England

(AP) -- Phone companies fear that customers will increasingly switch off their landlines in favor of wireless phones or phone service from cable TV providers. So the last thing FairPoint Communications Inc. needed was to ...

The importance of self delivery in online retail

Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors ...

Study: The diminishing impact of casino free-play promotions

Free-play campaigns—or gambling money on the house—have gotten big. They are the dominant play incentive in the gaming industry, where the most money is spent to get players in the door and keep them coming back for more. ...

Complaints are different when customers think a company cares

When a consumer has a bad experience involving a company's products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn't ...

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