Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors ...
Economics & Business
Jul 2, 2024
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Do brands stand a chance of eroding the dominance of giants like Amazon, Otto & Co. with their own online shops? A study recently released by KLU professors Jan Becker and Christian Barrot says yes.
Economics & Business
Jul 2, 2024
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Free-play campaigns—or gambling money on the house—have gotten big. They are the dominant play incentive in the gaming industry, where the most money is spent to get players in the door and keep them coming back for more. ...
Economics & Business
Jun 25, 2024
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