New research from ESMT Berlin explores the key strategies that firms should adopt when launching a new product. The researchers say that these strategies depend on the current market view of the product and the firm. Employing ...
Economics & Business
May 13, 2024
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10
In the fast-evolving business landscape, artificial intelligence, or AI, is taking center stage in transforming sales processes, making them more efficient and responsive to the dynamic market demands. A new University of ...
Economics & Business
May 13, 2024
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1
Scented products with relevant images on their packaging and branding, such as flowers or fruit, are more attractive to potential customers and score better in produce evaluations, new research confirms.
Economics & Business
May 2, 2024
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24
Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising ...
Social Sciences
Apr 30, 2024
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1
If you've been to a fast-food restaurant recently, you've probably noticed that self-service kiosks are beginning to replace human workers. But as you go to place your order and the lunch-rush crowd grows behind you, have ...
Social Sciences
Apr 16, 2024
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3
Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, according to the findings ...
Economics & Business
Apr 10, 2024
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23
Denver-based companies Voyager Space and Palantir Technologies have signed an agreement to work together on enhancing national security capabilities in the commercial space realm.
Space Exploration
Mar 25, 2024
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22
Lenders operating in indirect retail channels such as car dealerships could improve their profit margins by over a third by using artificial intelligence to support the retailers' salespeople rather than rely on salespeople ...
Economics & Business
Mar 22, 2024
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0
The public reacted swiftly this week when news spread that Wendy's had potential plans to test-run surge pricing in its restaurants.
Social Sciences
Mar 4, 2024
0
18
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
Economics & Business
Feb 23, 2024
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