Are we overloaded and paralyzed by too many choices, or is it good to have so many options? A new study in the Journal of Consumer Research says the jury is still out on so-called "choice overload."
Social Sciences
Jan 19, 2010
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From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different ...
Social Sciences
Nov 17, 2009
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Some people who are serious about wanting to reduce their "carbon footprint" on the Earth have one choice available to them that may yield a large long-term benefit - have one less child.
Environment
Jul 31, 2009
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Here's good news for dieters who face food challenges in the break room every day: A new study in the Journal of Consumer Research shows that our resistance gets a boost after we've just been exposed to similar temptations.
Social Sciences
Mar 31, 2009
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