Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...

Considering social influences across the customer journey

Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new paper in the Journal of Marketing that re-examines the classic customer ...

Canada gives nod to farm for genetically-modified salmon

Canada's first commercial farm for genetically-modified salmon received environmental approval on Tuesday—the final hurdle in a decades-long push to bring the fast-growing fish to market, amid strong opposition.

page 2 from 7