What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.
Social Sciences
Feb 14, 2012
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Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study in the Journal of Consumer Research.
Social Sciences
Feb 14, 2012
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Internet users who want to protect their privacy by stopping advertisers and other companies from tracking their online behavior will have great difficulty doing so with commonly available "opt-out" tools, researchers at ...
Internet
Oct 31, 2011
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The House of Representatives gave extended life to the 100-watt bulb Friday, voting to delay a ban on sales of the incandescent bulb for nine months, from Jan. 1 to the end of the fiscal year, Sept. 30, 2012.
Energy & Green Tech
Jul 16, 2011
227
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What do fast-food restaurants have in common? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? Why do men's testosterone levels rise when they drive expensive ...
Social Sciences
Jun 29, 2011
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A dollar is a dollar is a dollar, so goes the economic theory of fungibility. But do people really act that way? In a new working paper, Brown University economist Justine Hastings and Jesse Shapiro of Chicago Booth School ...
Economics & Business
May 12, 2011
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If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control ...
Social Sciences
Oct 13, 2009
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Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself ...
Other
Jan 26, 2009
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