Why daring to compare online prices pays off offline

The sudden closures of big-box stores like Future Shop and Target may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in "web-to-store" shopping—buying offline after comparing ...

Defining consumer misbehaviour

Is grazing on grapes at the supermarket, stealing? Is forgetting your Go Card but still riding the train, wrong? Is returning a dress that has only been worn once, okay?

Coffee greenwashing works

Coffee labelled as "eco-friendly" can attract a premium, with consumers led to believe it tastes better, according to new research from Sweden.

Cultural products have evolutionary roots

From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the masses, plotlines barely change.

Tablet advertising leaves smartphones in the dust

Mobile advertising is soaring and growing in sophistication, industry analysts say, but the money is pouring into tablets at a much faster rate than their smaller smartphone rivals.

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