Confidence may not be convincing when recommending products or services
Sometimes people can gain influence by expressing uncertainty, according to a new study in the Journal of Consumer Research.
Sometimes people can gain influence by expressing uncertainty, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 13, 2009
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(PhysOrg.com) -- Belief that a national economic recovery is under way boosted Florida’s consumer confidence three points to 74 in September, according to a new University of Florida survey.
Economics & Business
Sep 29, 2009
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(PhysOrg.com) -- Just one year ago, a worldwide panic was unfolding: Financial markets froze after the collapse of the investment bank Lehman Brothers, leaving businesses without lenders as the economy drastically slowed. ...
Economics & Business
Sep 22, 2009
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Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself ...
Other
Jan 26, 2009
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