Why businesses should offer free trials to existing customers

Everybody loves freebies, whether it's a tasty treat handed out at the supermarket or a month of Netflix. These campaigns are a great way to bring attention to a new product or service, and marketers use them to target new ...

The end of web neutrality, the end of the Internet?

A December 2017 decision by the Federal Communication Commission (FCC), the American agency responsible for regulating the US telecom sector (equivalent of the French ARCEP and the European BEREC), has changed the status ...

Altruism can make jobseekers afraid to negotiate salary

Job seekers looking to land a role with an altruistic organization may feel too guilty to ask for higher pay, according to a new study from the McCombs School of Business at The University of Texas at Austin.

What consumers can expect of the global supply chain

The disruption in the global supply chain that caused shortages in everything from coffee to automotive parts to computer chips beginning in mid-2019 will be around for at least a few more months, according to most experts.

Research highlights how public and private companies differ

A professor in the UO's Lundquist College of Business has found a creative way to draw accurate comparisons between public and private firms, providing important new insights into the way the two types of businesses operate.

Q&A: The new landscape of corporate climate disclosure

Is corporate sustainability an oxymoron? California Gov. Gavin Newsom's recent signing of a law that requires large companies to disclose their greenhouse gas emissions has refocused attention on the role of business in combatting ...

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