How David wins against Goliath in established industry

Researchers from University of Nebraska and York University published a new paper in the Journal of Marketing that examines what can happen when 'little guys' work together to pursue common interests.

How moral obligation drives protest

Researchers have long studied the motives that inspire people to join in collective action. Three factors have received particular attention: anger caused by apparent social injustice; belief in the efficacy of collective ...

Researchers refute theory of collective (non-)action

Democracy, environmental protection, peace—the great issues of our time are collective goods that can only happen if many people make a voluntary contribution. However, the theory of collective action, which has been held ...

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