Vampires and Shades of Grey: How media shapes who we are

Are you a Homer Simpson or a Dexter? How about a Clair Huxtable or a Carrie Bradshaw? Chances are you don't think of yourself as a doughnut-loving oaf, a brilliant serial killer, an unflappable power-mom/lawyer nor a lovelorn ...

Even machines need their greens

A tree grows strong from years of generating its own food. Now imagine if products could be strengthened with the same living materials that provide nutrients to strengthen trees. This is the work of USC Viterbi School of ...

The irreplaceable role of mom-and-pop spaces for aging adults

Ethnographer Stacy Torres, assistant professor at the UC San Francisco School of Nursing, is shedding a unique light on how we think about social ties and social relationships among older people – how places affect social ...

What makes telenovelas so popular?

A particular type of consumer enjoys stories with plots, characters, and imagery that allow them to get lost in the narrative, according to a new study in the Journal of Consumer Research.

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