Scanner data can help New York state farmers boost market sales

Julie and Steve Rockcastle, founders of Green Heron Growers in New York's Cattaraugus County, are always trying to figure out what works and what doesn't when it comes to selling their grass-fed beef at farmers markets. So ...

Cross-selling can help retailers avoid lost revenue from returns

It's become easy to order items thanks to the miracles of online shopping. But it's not so simple on the retailer end, especially when more than 16% of those sales are later sent back. In the U.S., that adds up to a staggering ...

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