Bing hitches holiday hopes to Rudolph the reindeer

(AP) -- Like Santa Claus on that one foggy Christmas Eve, Microsoft has summoned Rudolph the Red-Nosed Reindeer to guide some precious cargo - a holiday marketing campaign for its Bing search engine.

10 products that defined Steve Jobs' career

(AP) -- Steve Jobs had no formal schooling in engineering, yet he's listed as the inventor or co-inventor on more than 300 U.S. patents. These are some of the significant products that were created under his direction:

Brand name advertising clicks with online shoppers

(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.

The American 'allergy' to global warming: Why?

(AP) -- Tucked between treatises on algae and prehistoric turquoise beads, the study on page 460 of a long-ago issue of the U.S. journal Science drew little attention.

Endorsements matter but voters are wise to media bias

Newspaper endorsements for presidential candidates can influence voting decisions, according to newly published research co-authored by Brown University economist Brian Knight. The paper, co-authored by Chun Fang Chiang, ...

Australia begins selling pollution tax

Australia's Prime Minister Julia Gillard began Monday the mammoth task of selling a bold new tax on carbon emissions to sceptical voters, in a battle that could make or break her fragile rule.

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