(Phys.org)—A new paper from Rice University's Baker Institute for Public Policy proposes a national marketing campaign to better inform consumers about measures that they can take to decrease fuel use, particularly during ...
Energy & Green Tech
Dec 17, 2012
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(Phys.org)—Directed advertising is common in online shopping and in social media but is not currently an option in the out-of-home digital environment due to the technical challenges involved.
Computer Sciences
Dec 12, 2012
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(Phys.org)—Communication and information science researches have developed a free online tool that offers a new way of looking at the news. "Reflext" provides a glimpse into how political events are being covered and discussed.
Social Sciences
Nov 6, 2012
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The US media coverage of the 2012 presidential campaign has been more negative than positive, with the harshest comments coming in social media, a study said Friday.
Social Sciences
Nov 2, 2012
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A growing number of Americans are using mobile phones to keep up with or play a role in politics, but some say they are getting unwanted political messages, a study showed Tuesday.
Telecom
Oct 9, 2012
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(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope for extending ...
Social Sciences
Oct 4, 2012
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The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...
Social Sciences
Aug 15, 2012
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With few women in Europe taking up research jobs, a campaign launched Thursday by the EU executive seeks to convince teenagers that science is a "girl thing."
Other
Jun 21, 2012
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It's often said that knowledge is power. Knowledge about power is what drives Opower, a 5-year-old online customer engagement platform.
Energy & Green Tech
May 29, 2012
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The millions of "check-ins" generated by foursquare, the location-based social networking site, can be used to create a dynamic view of a city's workings and character, Carnegie Mellon University researchers say. In contrast ...
Internet
May 1, 2012
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