Predicting consumer behavior with big data
Businesses of the past operated like a rookie playing darts, throwing something and hoping it sticks.
Machine learning & AI
Feb 13, 2019
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Page 19 - News tagged with campaigns
Science on a plane – ESA's next parabolic flight campaign
In May, engineers, pilots, researchers and scientists will convene in Bordeaux, France, for ESA's 71st parabolic flight campaign. Over the course of three days they will fly on a specially-fitted commercial aircraft, testing ...
Space Exploration
Feb 11, 2019
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Why nonviolent resistance is more successful in effecting change than violent campaigns
Recent research suggests that nonviolent civil resistance is far more successful in creating broad-based change than violent campaigns are, a somewhat surprising finding with a story behind it.
Social Sciences
Feb 5, 2019
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Researcher studies how and why people push buttons
All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they "like." For more than seven years, I've been trying to understand why, looking ...
Social Sciences
Jan 25, 2019
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Social marketing campaigns can help threatened wildlife species recover
Encouraging people to change their behaviour through social marketing campaigns can help the recovery of threatened wildlife populations.
Ecology
Dec 4, 2018
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Study analyzes the impact of targeted Facebook advertising on U.S. elections
Republican Donald Trump's team spent $44 million on Facebook, running 175,000 different adverts during the 2016 election campaign, compared to a spend of $28 million by Democrat Hillary Clinton.
Political science
Nov 20, 2018
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Despite restrictions, digital spending hits record in US midterms
Even as online platforms tightened rules for political ads, digital spending set new records in the 2018 US midterm elections and appears poised for further growth in 2020.
Internet
Nov 11, 2018
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UK regulator calls for tougher rules on personal data use
Britain's data commissioner on Tuesday called for tougher rules governing the use of personal data by political campaigns around the world, declaring that recent investigations have shown a disturbing disregard for voters ...
Internet
Nov 6, 2018
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GoFundMe scams: 'I don't think anyone's got their arms around it'
A Faribault, Minn., man has admitted faking cancer and spending the money raised for medical bills on marijuana, liquor, video games and dart tournaments.
Internet
Oct 30, 2018
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Targeted Facebook ads shown to be highly effective in the 2016 US Presidential election
Donald Trump's campaign is said to have spent 44 million dollars on Facebook, running 175,000 variations of political adverts during the election campaign, compared to a spend of 28 million dollars by Hillary Clinton's campaign. ...
Social Sciences
Oct 25, 2018
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