New study: Are voters influenced by campaign visits?

Despite their extensive national press coverage, campaign visits might not be worth presidential candidates' time and resources. A new study out today finds that voters are largely unaware of and unresponsive to campaign ...

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

Predicting the future response to our current cascading crises

If the past hundred days or so have taught us anything it should be humility about our ability to predict the future. Here, in New York City, we have seen the horror of a pandemic that locked many of us in our homes while ...

Word choices on political issues reveal ways of thinking

(Phys.org)—Communication and information science researches have developed a free online tool that offers a new way of looking at the news. "Reflext" provides a glimpse into how political events are being covered and discussed.

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