Facebook pays users to view ads

(PhysOrg.com) -- The general consensus is that end users hate ads. That is why companies either try to make them as unobtrusive as possible, such as the small ads you would find in the sidebar of a blog, or make them unavoidable, ...

Make the best of bad reviews by leveraging consumer empathy

Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...

New clues shed light on importance of Earth's ice sheets

Researchers examining subglacial waters both from Antarctica and Greenland found that these waters have higher concentrations of important, life-sustaining elements than previously thought, answering a big unknown for scientists ...

New ultra-high energy gamma-ray source detected

Using the Large High Altitude Air Shower Observatory (LHAASO), astronomers have performed a search for new high-energy gamma-ray sources. As a result, they have identified a new ultra-high energy gamma-ray source, which received ...

New Type I supernova discovered with JWST

Using the James Webb Space Telescope (JWST), an international team of astronomers has observed the galaxy cluster PLCK G165.7+67.0. The observational campaign resulted in the detection of a new Type I supernova. The finding ...

Mars on Earth: What's next?

A Mars sample return campaign would bring samples of the Red Planet back to Earth for examination in the best terrestrial laboratories—but choosing the samples and storing them on Mars for later return is only one part ...

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