Online data brokers know you surprisingly well
I'm a middle-aged guy who lives in a house that was built more than 50 years ago. I'm married, have a white-collar job and sometimes read financial newsletters for fun.
Internet
Sep 11, 2013
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Page 24 - News tagged with campaigns
Desire for fame scale can help advertisers
(Phys.org)—A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.
Economics & Business
Jan 16, 2013
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Does naming a behavior encourage people to do it? A new study says yes
Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people ...
Economics & Business
Feb 6, 2024
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New book personalizes the reality of harsh cannabis laws
A new co-authored book by University of Toronto Mississauga professor Akwasi Owusu-Bempah examines how harsh cannabis laws have contributed to racial injustice—and how to repair the communities most affected.
Social Sciences
Apr 12, 2023
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Forest Service yanks $10 million contract to boost its image
The U.S. Forest Service has abruptly decided not to spend $10 million on a five-year nationwide public relations campaign to brand itself as a public agency that cares about people and nature.
Environment
Jan 6, 2015
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Making space exploration real – on Earth
You are on a rock speeding through space. On this rock called Earth every single mineral tells you something about planetary formation. This week astronauts and space engineers will unlock the mystery of those minerals as ...
Space Exploration
Sep 5, 2018
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Italy fines Facebook over Cambridge Analytica case
Italy's data protection watchdog slammed Facebook Friday with a fine of one million euros ($1.1 million) for violating privacy laws over the Cambridge Analytica scandal.
Internet
Jun 28, 2019
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Cable TV top source for US political news: study
Cable television is the leading source of US political news for Americans, according to a study released Tuesday, but fewer people are closely following the presidential campaign than four years ago.
Telecom
Feb 8, 2012
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Models with cosmetic surgery don't make the cut
While cosmetic surgery is becoming increasingly common in the world of advertising, chasing beauty ideals by going under the knife does not necessarily make a model more attractive to consumers.
Social Sciences
May 30, 2019
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Research reveals true extent of sea turtle conservation success
The true extent of how successful conservation efforts to protect sea turtle populations along the western coast of Central Africa have been is revealed in a new study, published in Frontiers in Marine Science.
Plants & Animals
Jun 14, 2022
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