Researchers from The Pennsylvania State University and the University of South Carolina published a new paper in the Journal of Marketing that examines a digital marketing campaign's impact on improving low consumer recall ...
Social Sciences
Aug 3, 2021
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Using the Large High Altitude Air Shower Observatory (LHAASO), astronomers have performed a search for new high-energy gamma-ray sources. As a result, they have identified a new ultra-high energy gamma-ray source, which received ...
During the first several months of the pandemic—when communities locked down, jobs were lost, PPE was scarce and store shelves were cleared —thousands of people turned to online crowdfunding to meet their needs.
Social Sciences
Jun 17, 2021
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A team of researchers at Yale University's Yale Program on Climate Change Communication has found that the use of tailored advertising can increase awareness among Republicans of the dangers posed by climate change. In their ...
Candidates often give in to temptation to attack opponents in electoral campaigns through negative ads (more than 55% of the ads aired by the Clinton and Trump campaigns in 2016 were negative), even if evidence of this tactic ...
Political science
May 3, 2021
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It's Boris Johnson's word against that of his former alter ego, Dominic Cummings. And, depending where you have read or heard about the accusations and counter-accusations flying between the pair, one or both are being a ...
Political science
Apr 28, 2021
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NASA's Scientific Balloon Program is kicking off an ambitious schedule of 18 flights in 2021 with their spring campaign from Fort Sumner, New Mexico, the program's first major flight campaign since the COVID-19 pandemic began.
Space Exploration
Apr 27, 2021
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We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.
Social Sciences
Apr 13, 2021
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4
Using ground-based facilities and space telescopes, an international team of astronomers has conducted multiwavelength observations of a galaxy cluster known as CLJ1449+0856. The observational campaign detected multiple faint ...
Investors' moods are affected by gloomy weather. New research from Copenhagen Business School recommends entrepreneurs looking for finance should be aware of the weather forecast at the time they want to launch their crowdfunding ...
Economics & Business
Jan 28, 2021
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