Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

Russian trolls tried to distract voters with music tweets in 2016

In a finding that has implications for the 2022 midterm elections, Cornell researchers found Russia tried to distract liberal voters during the 2016 presidential campaign with a seemingly innocent weapon—tweets about music ...

Cause-related marketing has a dark side

Cause-related marketing (C-RM) should be good for everyone: a business aligns itself with a good cause, sells its products as it normally would, and the resulting proceeds are donated to the cause.

Quasi-periodic oscillations detected in pulsar LMC X-4

Using ESA's XMM-Newton telescope, Indian astronomers have performed X-ray observations of a binary X-ray pulsar known as LMC X-4. The observational campaign resulted in the detection of quasi-periodic oscillations (QPOs) ...

Opinion polls can undermine democratic elections

A dissertation from the University of Gothenburg, for which the author studied presidential elections around the world among other things, shows that the closer the race appeared to be in the opinion polls before the elections, ...

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