Should companies sell know-how, components, or systems?

Researchers from American University, University of Arizona, University of Texas-Arlington, and Texas Tech University published a new Journal of Marketing article that explores the "what to sell" question that companies and ...

Artificial evolution of an industry

A research team from the University of Delaware and the Indian Institute of Management took a deeper look into the newly emerging domain of "forward-looking" business strategies and found that firms have far more ability ...

What it takes for green businesses to advertise online

The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...

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