The three strategic priorities of marketing excellence

Researchers from University of Mannheim and University of Texas—Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a business strategy. The study ...

Alibaba.com shares surge on privatization bid

(AP) -- Shares of Alibaba.com rocketed on Wednesday after the Chinese e-commerce site said its parent company made a $2.5 billion privatization bid as part of a shift in business strategy that also includes plans to buy ...

Tech firms could see fallout from antitrust shift

(AP) -- If the Obama administration is serious about more aggressively responding to antitrust complaints, some of technology's biggest companies could have to rethink their business strategies or expansion plans.

Should companies sell know-how, components, or systems?

Researchers from American University, University of Arizona, University of Texas-Arlington, and Texas Tech University published a new Journal of Marketing article that explores the "what to sell" question that companies and ...

Enterprise models that help alleviate poverty

While the understanding of how specific business enterprises alleviate poverty continues to grow, research that compares impacts across business models remains scarce.

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