What's behind America's pickle craze?
Move over bacon and ranch dressing. There's a new hot flavor in town.
Move over bacon and ranch dressing. There's a new hot flavor in town.
Social Sciences
Aug 25, 2022
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24
Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...
Economics & Business
Mar 10, 2022
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6
Meat alternatives are officially mainstream. To wit, Burger King added the plant-based Impossible Burger to its menu nationwide in 2019, and McDonald's plans to unveil its own McPlant in 2021. Alongside these vegetarian options, ...
Plants & Animals
Feb 24, 2021
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11
Burger King is staging an intervention with its cows.
Environment
Jul 14, 2020
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16
Discussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has grown. Advertisers are not shy about tapping into this concern for their own benefit.
Environment
Oct 24, 2019
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6
A few years ago, convincing meat-free "meat" was nothing more than a distant dream for most consumers. Meat substitutes in supermarkets lacked variety and quality. Plant-based burgers were few and far between in major fast ...
Environment
Jun 17, 2019
3
48
No longer at the food fringes, plant-based meats are selling well in supermarkets and emerging as a hot commodity for fast food chains, industrial food companies and Wall Street investors.
Other
Jun 9, 2019
1
17
Burger King, McDonald's and Starbucks are among dozens of companies fined for violating a new ban on single-use plastics in India's commercial capital Mumbai, an official said Tuesday.
Environment
Jun 26, 2018
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25
Burger King pulled a pretty juicy marketing stunt last month that drew plenty of attention—not just to the Whopper, but also to the intrinsic vulnerabilities of a new type of voice-activated gadget.
Consumer & Gadgets
May 5, 2017
3
219
Google's voice-activated assistant can now recognize who's talking to it on Google's Home speaker.
Consumer & Gadgets
Apr 20, 2017
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10