Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study in the Articles in Advance section of Marketing Science, a journal ...
Economics & Business
Oct 15, 2014
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The Nevada Assembly has unanimously approved the first of four bills that make up a package of up to $1.3 billion in tax breaks and incentives the Legislature is considering to seal a deal to bring Tesla Motors' $5 billion ...
Business
Sep 11, 2014
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Many physical systems, from superfluids to pi mesons, are understood to be manifestations of spontaneous symmetry breaking, whereby the symmetries of a system are not realized by its lowest energy state. A consequence of ...
General Physics
Aug 15, 2014
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A new e-memo for the boss: Online breaks at work can refresh workers and boost productivity. Early findings from a University of Cincinnati study will be presented on Aug. 5, at the 74th annual meeting of the Academy of Management ...
Economics & Business
Aug 4, 2014
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(Phys.org) —Yale University researchers have determined how a scarce molecule produced by marine bacteria can kill cancer cells, paving the way for the development of new, low-dose chemotherapies.
Biochemistry
May 12, 2014
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Tourists flock to Italy to see Michelangelo's David and other iconic hunks of Renaissance stone, but in a trip over spring break, a group of Columbia students got to visit rocks that have shaped the world in even more profound ...
Earth Sciences
Feb 7, 2014
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From matching wings on butterflies to the repeating six-point pattern of snowflakes, symmetries echo through nature, even down to the smallest building blocks of matter. Since the discovery of quarks, the building blocks ...
General Physics
Feb 5, 2014
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Researchers at the University of Copenhagen have unveiled a profound biological process that explains how DNA can be damaged during genome replication. In addition, the scientists developed a new analytical tool to measure ...
Cell & Microbiology
Nov 21, 2013
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Apple's plan to build a shimmering flying-saucer shaped headquarters got final clearance for take-off late Tuesday, after a tax break granted the technology titan was trimmed.
Business
Nov 20, 2013
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(Phys.org) —Scientists used the powerful X-ray laser at the U.S. Department of Energy's SLAC National Accelerator Laboratory to create movies detailing trillionths-of-a-second changes in the arrangement of copper atoms ...
General Physics
Oct 22, 2013
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