ICANN names Chinese scholar as VP for Asia
(AP) -- The organization in charge of Internet domain names has selected a Chinese scholar as vice president for Asia.
Internet
Dec 8, 2011
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Page 4 - News tagged with brand name
RIM forced to change name of software
BlackBerry-maker Research In Motion has been forced to change the name of its new operating system from BBX after the company lost a trademark ruling.
Business
Dec 7, 2011
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Preparation is key to stretching holiday shopping dollar, CU professor says
Consumers should take the time to prepare themselves by researching prices and quality before they hit the stores or Internet this holiday shopping season, according to University of Colorado Boulder Professor Donald Lichtenstein.
Economics & Business
Nov 16, 2011
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Brand name advertising clicks with online shoppers
(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
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Wall Street reviews Netflix's 'Qwikster' DVD split
(AP) -- Netflix's new double-feature is getting bad reviews on Wall Street.
Business
Sep 20, 2011
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French companies attack Google ads rules
Associations representing major French companies accused US Internet giant Google on Monday of overstepping the mark by putting brand names up for auction as search keywords.
Internet
Nov 8, 2010
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Some brand names are music to our ears, research shows
If you're having a bad day, you may want to stay away from listening to commercials for Lululemon or Coca Cola. Or from any retailer or merchandise whose name bears a similarly repetitive phonetic sound.
Economics & Business
Oct 18, 2010
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Google loosens Europe ad trademark controls
Google shook up its lucrative online advertising service in Europe on Wednesday, saying it would allow sellers to register other companies' brand names as search "keywords" when shopping on the Internet.
Internet
Aug 4, 2010
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Rosetta Stone sues Google over trademark
Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.
Internet
Jul 10, 2009
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