Burger King pulled a pretty juicy marketing stunt last month that drew plenty of attention—not just to the Whopper, but also to the intrinsic vulnerabilities of a new type of voice-activated gadget.
Consumer & Gadgets
May 5, 2017
3
219
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. ...
Economics & Business
Apr 11, 2024
0
17
New flavors, scents, or formulations—we see them every day on the supermarket shelf. Despite line extensions being among the most common strategies to build a brand, they're expensive, risky, and come with an average fail ...
Economics & Business
Nov 16, 2023
0
1
A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
Economics & Business
May 23, 2022
0
13
In the modern media world, consumers are constantly bombarded with advertisements claiming that products are "luxury," "European," created with "old-world traditions and craftsmanship" and more, but how do people know if ...
Economics & Business
Jul 25, 2019
0
2
New research is the first to establish the darker side of being devoted to your favourite brand.
Economics & Business
Dec 6, 2017
0
5
What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. ...
Social Sciences
Apr 18, 2016
0
7
When people purchase luxury items like expensive watches and high-end automobiles, they often consider themselves members of a select group of consumers. According to a new study in the Journal of Consumer Research, when ...
Social Sciences
May 21, 2014
0
0
South Korea's Samsung Electronics said Tuesday it had bought US medical imaging firm NeuroLogica, as it seeks to explore new growth sources by expanding into the health sector.
Business
Jan 29, 2013
1
0
Sony said Monday it would fully restore all PlayStation Network and Qriocity online distribution services in Japan on Wednesday, after shutting them down in April due to hacker attacks.
Business
Jul 4, 2011
0
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