A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
Economics & Business
May 23, 2022
0
13
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. ...
Economics & Business
Apr 11, 2024
0
17
New flavors, scents, or formulations—we see them every day on the supermarket shelf. Despite line extensions being among the most common strategies to build a brand, they're expensive, risky, and come with an average fail ...
Economics & Business
Nov 16, 2023
0
1
Researchers from Nanjing University, National Sun Yat-sen University, and Northwestern University published a new paper in the Journal of Marketing that shows that the spatial distance between products and consumers can affect ...
Economics & Business
Apr 23, 2021
0
4
In the modern media world, consumers are constantly bombarded with advertisements claiming that products are "luxury," "European," created with "old-world traditions and craftsmanship" and more, but how do people know if ...
Economics & Business
Jul 25, 2019
0
2
