Tough auto market dents BMW earns, sales in Q1

Tough auto markets worldwide—including a deep slump in Europe—and investment in new technology dented first-quarter earnings at German automaker BMW AG.

Branding in a new light

Illuminated and neon signs outside businesses have contributed to brand identity for some years. But researchers are now evaluating how selecting a universal lighting design for stores can also send out branding signals to ...

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