Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Economics & Business
Aug 4, 2015
0
12
(Medical Xpress)—Livermore scientists are developing electrode array technology for monitoring brain activity as part of a collaborative research project with UC San Francisco to better understand how the neural circuitry ...
Engineering
Jul 17, 2014
0
0
Though their purpose and function are still largely unknown, mirror neurons in the brain are believed by some neuroscientists to be central to how humans relate to each other. Deficiencies in mirror neurons might also play ...
Plants & Animals
Mar 29, 2018
0
98
Watching a mother mouse gather her pups into the family's nest trains other female mice without pups to perform the same parenting task, a new study shows. Furthermore, these observations lead to the production of oxytocin ...
Plants & Animals
Aug 11, 2021
0
2214
How can we measure a skeleton's motion in a furry animal as it moves through its environment? Researchers at the Max Planck Institute for Neurobiology of Behavior have developed a method to quantify skeletal motion in freely ...
Plants & Animals
Nov 8, 2022
0
185
Crayfish make surprisingly complex, cost-benefit calculations, finds a University of Maryland study, opening the door to a new line of research that may help unravel the cellular brain activity involved in human decisions.
Plants & Animals
Jun 15, 2010
3
0
Lack of adequate sleep can do more than just make you tired. It can short-circuit your system and interfere with a fundamental cellular process that drives physical growth, physiological adaptation and even brain activity, ...
Cell & Microbiology
Oct 30, 2015
0
60
(Phys.org) -- A research team made up of members from Indiana University, Tufts and MIT and led by Erin Treacy Solovey, a has built a brain monitoring system that offloads some of the computer related activities a person ...
A UNIGE team shows that the human brain is capable of identifying the vocalizations of certain primate species, if they are close to us and if the frequencies used are also close to our own.
Plants & Animals
Dec 19, 2023
0
230
There is growing interest in the potential for a technology known as brain fingerprinting to be used in the fight against crime and terrorism, but it's far from reliable.
Other
Sep 26, 2017
0
9
