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Firms' own social networks better for business than Facebook

(PhysOrg.com) -- Using Facebook and Twitter may be good for a company's bottom line, but firms can rake in even bigger profits if they have their own virtual brand community, says a University of Michigan marketing professor.

The positive effects of negative blogs

(PhysOrg.com) -- When it comes to online word-of-mouth about companies, what is bad, is good. At least, in moderation.

Team infiltrates paid 'army' of interest posters

You've studied the blogs and the consumer comments online, and you're ready to hit the mall for that special holiday gift. You’re about to make a major investment based on bullet-proof online research -- right? Think ...

eBay buys recommendation service Hunch

Internet auction giant eBay said Monday it has bought Hunch, an online service which provides users with personalized recommendations for products and services.

Digital media a factor in ferocity of political campaigns

A University of Missouri study of recent political blogs indicates politics are getting nastier due to digital media, which are segmenting people into polarized interest groups. The researcher recommends a balanced approach ...

Social networking top online activity in US

US Internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released Monday by Nielsen.

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