Global study confirms influential theory behind loss aversion

A new global study offers a powerful confirmation of one of the most influential frameworks in all of the behavioral sciences and behavioral economics: prospect theory, which when introduced in 1979, led to a sea change in ...

Richard Thaler wins Nobel for work in behavioral economics

The Nobel prize in economics was awarded Monday to Richard Thaler of the University of Chicago for research showing how people's choices on economic matters—whether on savings or game shows like "Deal or No Deal"—are ...

More sex doesn't lead to increased happiness, researchers find

Countless research and self-help books claim that having more sex will lead to increased happiness, based on the common finding that those having more sex are also happier. However, there are many reasons why one might observe ...

Upper class people more likely to cheat: study

The upper class has a higher propensity for unethical behavior, being more likely to believe – as did Gordon Gekko in the movie "Wall Street" – that "greed is good," according to a new study from the University ...

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