Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people ...
Economics & Business
Feb 6, 2024
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5
The effects of in-stream video advertising on ad information encoding have long remained a mystery. A recent study, published in the Journal of Advertising and led by Professor Sung-Phil Kim and his research team in the Department ...
Social Sciences
Aug 18, 2023
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28
A recent study published by researchers from the School of Information Studies (iSchool) reveals that the general public has a poor understanding of the workings of online behavioral advertising, and the privacy implications ...
Internet
Feb 1, 2017
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11
The federal government's "Brand USA" campaign to attract international tourists could also have a positive effect on viewer attitudes toward the United States, according to a new study recently published online in American ...
Economics & Business
Jun 26, 2013
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0
Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.
Other
Aug 29, 2012
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0
In the wake of yet another e-commerce data breach in which the names and email addresses of millions of online shoppers and credit card users have been accessed illegally, researchers in the US suggest that privacy discussions, ...
Other
Apr 6, 2011
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0
Browsing the Internet while watching TV is a great way to kill time during commercial breaks, but are advertisers losing out if consumers surf while the commercials roll?
Economics & Business
Dec 13, 2010
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0
It's illegal for businesses and law enforcement to profile a person based on their race, gender, or ethnicity, yet millions of Americans are being profiled every day based on their online consumer behavior and demographics.
Other
Dec 6, 2010
1
0
US online advertising revenue was up 17 percent in the third quarter of the year to a record 6.4 billion dollars, the Interactive Advertising Bureau and PricewaterhouseCoopers reported.
Business
Nov 18, 2010
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0
Privacy advocates have long criticized behavioral advertising and a new survey suggests that contrary to the claims of marketers, most Americans don't like it either.
Internet
Sep 30, 2009
5
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