How animation speed affects consumers' perception of product size

Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...

Innovative hearing protection may protect military working dogs

Military working dogs played a vital role in the recent raid and death of ISIS leader Abu Bakr al-Baghdadi; however, temporary and permanent hearing loss due to high-decibel noise in training, transport and operations put ...

NASA soil data joins the Air Force

Getting stuck on a muddy road is a hassle for anyone, but for the U.S. Army it could be far more serious—a matter of life and death in some parts of the world. That's one of the reasons the U.S. Air Force HQ 557th Weather ...

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