Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
Social Sciences
May 9, 2013
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0
Getting stuck on a muddy road is a hassle for anyone, but for the U.S. Army it could be far more serious—a matter of life and death in some parts of the world. That's one of the reasons the U.S. Air Force HQ 557th Weather ...
Environment
Nov 20, 2019
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6
With apologies to the late NASA legend Neil Armstrong, whose boots were the first to step onto the surface of the moon, you might describe Chandran Sabanayagam's research at the Delaware Biotechnology Institute as one small ...
Cell & Microbiology
Feb 13, 2015
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21
After 34 years on the endangered species list, a tiny Midwestern bird is ready to fly free of federal protection.
Plants & Animals
Oct 23, 2019
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3
One big security issue that has arisen lately concerns control of news media. National boundaries have become blurred on the internet, and the control any nation can have over information dissemination has been eroded – ...
Security
Jun 25, 2014
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As the sun rises over the mountains behind the Dead Sea, Anton Khalilieh squints into a telescope and scans the skies.
Plants & Animals
Nov 1, 2018
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1
This year scientists working on NASA's Operation IceBridge, a multi-year airborne science mission to study changing ice conditions at both poles, debuted a new data product with the potential to improve Arctic sea ice forecasts.
Earth Sciences
Aug 28, 2012
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0
South Korea said Tuesday that rival North Korea has a 6,000-member cyber army dedicated to disrupting the South's military and government, a dramatic increase from an earlier estimate of 3,000 such specialists.
Security
Jan 6, 2015
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18
Sprint users hoping to take advantage of the company's forthcoming 5G network now have a month to look forward to: May.
Telecom
Feb 27, 2019
1
5
The U.S. Army Corps of Engineers says it's preparing to decide whether to let Canadian oil transport company Enbridge install supports for its underwater oil pipeline in Michigan's Straits of Mackinac.
Environment
Aug 8, 2019
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