Tapping overlooked marketing data to drive business growth

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between ...

Making sense of a universe of corn genetics

Seed banks across the globe store and preserve the genetic diversity of millions of varieties of crops. This massive collection of genetic material ensures crop breeders access to a wealth of genetics with which to breed ...

New analysis method can lead to better cancer drugs

While proteins on the surfaces of cells are the targets for most drugs, refined methods are needed to analyze how these membrane proteins are organized. Researchers at Karolinska Institutet have developed a new DNA-based ...

The lockdown learning curve

How rapidly does a learning curve decline during a period of prolonged interruption? That's the question asked by US researchers in the International Journal of Quality Engineering and Technology. Adedeji Badiru of the Air ...

A circular economy could save the world's economy post-COVID-19

The World's economy is feeling the effects of the COVID-19 pandemic with many industries under threat. A group of researchers from the UK, Malaysia, Nigeria, UAE and Japan, led by WMG, University of Warwick have concluded ...

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