Why do our emotions get in the way of rational decisions about safety products?
A new study in the Journal of Consumer Research explores why people reject things that can make them safer.
Social Sciences
Jan 18, 2011
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News tagged with airbag
Invisible helmet for the hair-consious cyclists (w/ Video)
The latest accessory for cyclists comes in the form of an inflatable airbag -- for the head. A Stockholm-based industrial duo by the names of Terese Alstin and Anna Haupt have developed a solution for those struggling with ...
Staying safe in snow
Many people dream of skiing off piste in deep virgin snow. But their dream would rapidly turn into a nightmare if they were to set off a slab avalanche. Researchers have now developed a remote triggering system for avalanche ...
Engineering
Jan 8, 2010
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