Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.
Internet
Sep 22, 2009
0
0
Hollywood's friendship with Facebook is showing signs of strain. The entertainment industry was among the first to embrace the Silicon Valley phenomenon. Studio executives thought the giant social network held great promise ...
Business
Jan 9, 2013
0
0
A former Google executive went public on Tuesday with a lament that the Internet star has become obsessed with advertising and seizing the online social networking crown from Facebook.
Business
Mar 14, 2012
0
0
Facebook Inc. has opened its books to eager investors, but some don't like what they see.
Business
Feb 7, 2012
2
0
Internet research firm eMarketer on Thursday reported that advertisers are flocking to Facebook and will spend more than a billion dollars at the world's top online social network.
Internet
Aug 13, 2010
0
0
Just a week after acquiring Myspace, Orange County, Calif., brothers Tim and Chris Vanderhook strolled through the firm's Beverly Hills headquarters and settled into a corner office with a stunning view of the Hollywood ...
Internet
Aug 1, 2011
0
0
Yahoo! on Thursday said that it will soon add a tool to its websites that allows visitors to signal that they don't want their online activity tracked for ad targeting or other ends.
Internet
Mar 29, 2012
0
0
You are strolling past a cafe when a discount coupon flashes up on your smartphone, tempting you to go inside and purchase a drink.
Business
Feb 27, 2014
2
3
(AP) -- Facebook's head of advertising sales is leaving the social networking company.
Business
Oct 27, 2010
0
0
In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...
Social Sciences
Aug 2, 2016
0
4
