While cosmetic surgery is becoming increasingly common in the world of advertising, chasing beauty ideals by going under the knife does not necessarily make a model more attractive to consumers.
Social Sciences
May 30, 2019
0
1
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...
Economics & Business
Mar 21, 2019
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4
All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they "like." For more than seven years, I've been trying to understand why, looking ...
Social Sciences
Jan 25, 2019
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7
There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on Election Day?
Social Sciences
Oct 17, 2018
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1
While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.
Social Sciences
Jun 4, 2018
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10
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
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70
The four biggest U.S. cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer.
Telecom
May 14, 2013
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0
(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
Business
Dec 19, 2012
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0
(AP)—A group of lawmakers say data-mining companies that collect and sell personal information about consumers should make their operations more transparent.
Other
Nov 8, 2012
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0
The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...
Social Sciences
Aug 15, 2012
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0
