Why advertisers pay more to reach viewers who watch less

A new study finds that viewers' income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it's how active they are on the platforms where the ads run.

Can marketing classes teach sustainability? Four key insights

Young adults have an important role to play in achieving the United Nations' Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our world ...

Helping young people turn climate anxiety into climate action

Young people today are living with the existential threat of climate change. They are witnessing and experiencing record-breaking heat waves, devastating storms, and rising seas. Moreover, youth are watching the actions of ...

How should Japan make use of vacant homes in old new towns?

During Japan's 1960–90 population boom, new towns sprouted up across the nation. These new towns were quiet residential neighborhoods of suburban areas, many of which are now shrinking in terms of inhabitants. They have ...