Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013 thanks largely to Facebook and Google, according to a new report by research firm eMarketer.
Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.
Twitter is on pace to earn more than a half-billion dollars in ad revenue this year and close to $1 billion next year, industry tracker eMarketer estimated on Wednesday.
New ad products from Facebook and Twitter have given US mobile advertising a boost, bringing revenues for the sector to more than $4 billion this year, a research firm said Monday.
Mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market, a research firm said Wednesday.
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.