Buying ad time just got easier

Today's consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

Two science projects win up to $1.3 billion each (Update 2)

Two European science projects—one to map the intricacies of the human brain, the other to explore the extraordinary carbon-based material graphene—won an EU technology contest Monday, getting up to €1 billion ($1.34 ...

Study provides new insights on drought predictions in East Africa

(Phys.org)—With more than 40 million people living under exceptional drought conditions in East Africa, the ability to make accurate predictions of drought has never been more important. In the aftermath of widespread famine ...

New satellite has begun taking the Earth's temperature

(Phys.org)—The temperature of the Earth, through its thermal and reflected energy, is now being measured more accurately than ever thanks to the operation of a new satellite based and UK developed detector called GERB 3. ...

Noise down, neuron signals up

Biomedical engineer Muhammet Uzuntarla from Bulent Ecevit University, Turkey, and his colleagues present a biologically accurate model of the underlying noise which is present in the nervous system. The article is about to ...

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