Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of ...
Other
Jul 14, 2011
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(AP) -- The Supreme Court on Monday refused to weigh in on whether software, online-shopping techniques and medical diagnostic tests can be patented, saying only that inventors' request for protection of a method of hedging ...
Business
Jun 28, 2010
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(AP) -- Mind reading may no longer be the domain of psychics and fortune tellers - now some computers can do it, too.
Hi Tech & Innovation
Apr 8, 2010
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When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 19, 2010
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(PhysOrg.com) -- Hotel guests come and go. But in the first decade of the 1900s, a pair of frequent Russian visitors to the Hotel Parisiana, near the Sorbonne on Paris' Left Bank, stood out vividly. The children of the hotel's ...
Mathematics
Dec 14, 2009
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What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? A new study in the Journal ...
Social Sciences
Aug 24, 2009
3
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(PhysOrg.com) -- European researchers have created a new software abstraction called Autonomic Communication Elements (ACEs) which will enable ecosystems for service networks, and make the future ‘internet of things’ ...
Computer Sciences
Apr 13, 2009
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