This week in our wrap up, we lull you into a false sense of security with adorable lion cubs then ambush you with terrifying pulsars. We do this not out of a sense of malice but to prepare your mind for the possibility of ...
Researchers from Boston University published a Journal of Marketing study showing that tapping into consumers' sense of ownership prompts them to place a higher value on products from a circular economy.
Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...
When Adel Hagekhalil speaks about the future of water in Southern California, he often starts by mentioning the three conduits the region depends on to bring water from hundreds of miles away: the Los Angeles Aqueduct, the ...
The traditional role of a chief executive officer (CEO) has been to manage the executive team and pursue goals set by the board. But in recent times, CEOs have become more publicly visible as the face and driving force of ...
New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits.
About a third of the restaurants listed on iFood, the food delivery app most used by Brazilians, are "dark kitchens," according to the first study of the topic conducted in Brazil, and one of only a few worldwide.
In the digital age, a new Twitter strategy can have implications for a healthy bottom line. How companies handle customer complaints on social media plays a critical role in their customer-focused performance management systems. ...
Engaging an audience in the hyper-competitive world of online social media content is a big challenge for any new business venture. One strategy, adopted by established "superstar entrepreneurs" such as Elon Musk, is to post ...
A new social media trend has recently emerged in response to the materialistic nature of influencer culture: deinfluencing. This trend involves influencers discouraging their followers from buying overpriced or ineffective ...
