New research from ESMT Berlin explores the key strategies that firms should adopt when launching a new product. The researchers say that these strategies depend on the current market view of the product and the firm. Employing ...
Actually, sometimes consumers don't want to talk to a real person when they're shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all.
In the shadowy world of counterfeit alcoholic spirit production, where profits soar and brands are exploited, the true extent of this illegal market remains shrouded.
The first calls that Dr. Barb Petersen received in early March were from dairy owners worried about crows, pigeons and other birds dying on their Texas farms. Then came word that barn cats—half of them on one farm—had ...
Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising ...
By exploiting a smart learning algorithm that fuses two microscopy signals, University of Michigan researchers have accomplished high-resolution, efficient 3D chemical imaging for the first time at the one-nanometer scale. ...
New research co-authored by a UC Riverside business professor provides some sound advice for managers of retail outlets that limit their product selection to a particular brand: Managers should factor in the strength of their ...
Following the 2017 siege of Marawi, the Philippines' counter-terrorism efforts have faced an increasingly complex and unpredictable landscape. While authorities have claimed victory, one which garnered global media attention ...
A research paper published in Science Advances reveals a direct correlation between plastic production and plastic pollution, such that every 1% increase in plastic production is associated with a 1% increase in plastic pollution ...
Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are ...
