Researchers from National University of Singapore and Stanford University published a new paper in the Journal of Marketing that investigates how rural consumers in India shift their expenditures towards branded consumption ...
Mobile devices have become a major viewing platform for movies in recent years. Indeed, for many consumers they are the main outlet for such content as traditional cinema and television become less attractive to them for ...
Researchers found that counterfeit dominance decreases Anglo-American, but not Asian, consumers' quality perception and purchase intention of authentic brands, according to a team of researchers.
Despite a significant uptick in corporate sustainability efforts in the cocoa sector, it is nearly impossible for most chocolate consumers to know the amount of tropical deforestation associated with their sweet luxury.
Last year, Australian kids hounded parents for Ooshies—character-based plastic collectibles distributed by supermarket chain Woolworths. But like the attention span of a five year old, the contentious marketing campaign ...
Pick up any product in just about any store and you're likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not ...
A new technique to look at tumors under the microscope has revealed the cellular make-up of Wilm's tumors, a childhood kidney cancer, in unprecedented detail. This new approach could help understand how tumors develop and ...
Researchers from University of Adelaide published a new paper in the Journal of Marketing that examines how advertising can increase the informativeness of a firm's stock price by reducing its stock price synchronicity.
Researchers from University of Maryland, North Carolina State University, National Taiwan University, Oxford University, Kings College London, and Perceptronics Solutions, Inc. published a new paper in the Journal of Marketing ...
As part of a laboratory experiment, Rebecca Holmes examined water bottles that had been acquired from abroad expecting to find bisphenol A (BPA), a human-made component commonly found in polycarbonate plastics used to make ...
